Big is better.
The new Audi A8 L.

Live the future with us. A design that takes elegance and dynamics to a new level, with numerous assistance systems, a new operating concept that offers a new level of intuitive use, and above all more space. Configure your own personal space in the back, more flexible and comfortable than ever before, and experience even greater luxury in the new Audi A8 L.

Leader with history

Prestige and dynamism – a testament to the fine design elements of the new A8 L. Despite its newly-designed exterior, it is also a tribute to the legendary Ur-quattro, not least because of its powerful wheel arches.

Design for a new era

The new Audi A8 L is pioneering in style and keeps its promise the Audi prologue has given as a design study. The front with its wide, upright single-frame grille and its optional HD Matrix LED headlights with Audi laser lights bear witness to the progressive elegance of a new era. The powerfully exposed wheelhouses highlight its sportiness and, at the same time, create that unmistakable reminiscence of the “Urquattro”. And for the perfect finish: the slim, three-dimensionally formed Audi Matrix OLED taillights, which provide dynamic excitement together with its slightly inclined rear.

Everything at a glance

Thanks to its luminosity and energy efficiency, LED technology is without a doubt on the leading edge of engineering services. Now it has been surpassed. And by a considerable degree: The HD Matrix LED headlights with Audi laser light, optionally for the A8 L, achieve 10 times the luminous intensity. Their bundled rays cast a piece of day into the night. The range of visibility is doubled with these laser spotlights in comparison to conventional technology. But it’s not just a matter of seeing better: A camera system in the front panel detects light sources in the oncoming traffic and enables this area to be automatically dimmed. This means that oncoming vehicles will not be exposed to glare. The dimmed area can be controlled extremely precisely due to an increased number of illuminated segments. It will be smaller as a result – which also improves your view. All of this functions automatically of course, thus providing a further prerequisite for relaxed, comfortable, and safe driving at night. The HD Matrix LED headlights are optional in the A8 L, indicated by a distinctive blue X in the headlights.

Dynamic to the end

The Audi Matrix OLED rear light in 3D design allows for a special lighting design for the new Audi A8 L, which leaves its distinctive mark. The OLED technology enables a homogeneous representation of geometrical shapes, which are infinitely dimmable. The new Audi A8 L is unmistakable in the dark thanks to its LED luminaire in combination with rear lights in OLED technology, also highlighting opening and closing vehicle. It isn’t just the design that is impressive – so are the gains for safety due to better visibility.

Your personal space

The A8 L gives you much more freedom in terms of space and design. Your personal design concept will take shape with the Audi exclusive customisation programme: The whole range of interior options is freely combinable, and the exterior will shine with newly developed, deeply reflective colours such as earth grey, Vesuvius grey, and Seville red.

Intelligent redistribution

The Audi AI Active Chassis, optionally in the A8 L, has two central tasks. On the one hand, it provides comprehensive and effective support for transverse and longitudinal stabilisation of the vehicle for any load, taking into account road conditions, the lay of the road, and speed. This leads to even more significantly higher driving comfort. On the other hand, this innovation enhances passive safety: The traction, which is provided by quattro anyway, is additionally optimised in the case of full braking by distributing the forces to all four wheels as precisely as possible. The pitch forward is actively balanced and the braking distance is significantly shorter. In addition, the vehicle raises by up to 80 millimetres within a half-second during a side crash, thus increasing safety in the interior. All these functions could be realised because the chassis now works completely electromechanically for the first time, and the necessary forces can be applied to each wheel individually and in accordance with the situation. A central control unit evaluates sensor signals and distributes corresponding commands to solenoid valves, which then infinitely adjust the damping force of the respective shock absorber.

Efficiency as standard

The Audi A8 L is a mild hybrid. This combination of an internal combustion engine, a 48-volt water-cooled belt starter generator, and a powerful lithium-ion battery will be available as standard for the first time. This new unit is the basis of a whole series of improvements, which are mainly characterised by greater efficiency and increased driving comfort. The Belt Starter Generator (BSG) has a double role: It operates as an electric motor or as an alternator. In its first function, it provides a propulsion torque of a considerable 60 Newton metres. These are utilised in the Audi A8 L for a unique function: When you reach your target speed, the combustion is switched off for up to 40 seconds between 30 and 160 km/h – for comfortable, quiet, and emission-free sailing. The BSG has enough power to restart the engine at any time. You touch the accelerator pedal – and the engine immediately kicks into action. The generator even has its advantages during deceleration: together with the powerful battery above the rear axle, it enables a more intense recuperation. This way spent energy is fed back to the vehicle. In many situations, this recovery is even more efficient than the mentioned sailing – thus the A8 L drive management constantly monitors and evaluates the situation. To this end, the data from the front camera and, optionally, the findings of the predictive efficiency assistant, are networked with current route data and values ​​from the sensor set. From now on, models of the new generation A8 L will be the first cars to be delivered with the new performance labelling. Both with six-cylinder engines, the 3.0 TDI powers up with 210 kW as the Audi A8 L 50 TDI, the more powerful 3.0 TFSI with 250 kW as the Audi A8 L 55 TFSI.

The Mild hybrid in numbers

The new steering mode

Each speed entails different steering requirements: while in the lower range it is about manageability, later, apart from agility, it is mainly about stability. From a technical point of view there is also a contrast which has often led to concessions, meaning that it is always one aspect of steering or response behaviour that has become the focus. The dynamic four-wheel steering now decisively resolves this eternal compromise. It combines dynamic steering on the front and rear axle with a central control unit. Their algorithm translates the steering movement into respectively optimal wheel angles as a function of the current speed. This achieves a comprehensive handling improvement: Your steering effort is considerably reduced when turning and parking – the vehicle’s turning circle is noticeably scaled down via a mutual steering of the rear wheels. You can enjoy sporty mobility and riding like on rails at up to 120 km/h. Beyond this point, the required steering angles are again reduced, leading to relaxed and stable driving behaviour on motorways.

Fascinatingly intelligent

The new A8 L innovative assistance systems take your driving experience to a whole new level both from the point of view of comfort and safety.

Get there better with greater safety

You can act with the utmost calm in the Audi A8 L. You have a unique abundance of networked systems at your fingertips. This intelligent network of sensors and algorithms supports you, if desired, from the motorway to the car park in almost any driving situation, and makes the ride even more comfortable, more in your command, and safer. The up to 41 assistance systems recognise and evaluate the current environment during the journey, provide you with additional information as required, and take action in stages if it becomes critical. With this comprehensive equipment set, a decisive step on the way to autonomous driving has been a success.

Elegance in a new light

Thanks to the multi-coloured contours / ambience light package, the interior is staged with precise fibre optics. The interior design is highlighted and further enhanced in its quality.

Spaciousness with the finest detail

You can act with the utmost calm in the Audi A8 L. You have a unique abundance of networked systems at your fingertips. This intelligent network of sensors and algorithms supports you, if desired, from the motorway to the car park in almost any driving situation, and makes the ride even more comfortable, more in your command, and safer. The up to 41 assistance systems recognise and evaluate the current environment during the journey, provide you with additional information as required, and take action in stages if it becomes critical. With this comprehensive equipment set, a decisive step on the way to autonomous driving has been a success.

Where air quality is noticeable

The air quality package provides a subtle, pleasant fragrance at the push of a button throughout the vehicle’s interior. In total two different fragrances are available, which were specially composed for the vehicle. The fragrance intensity is adjustable in three stages. These are activated via the MMI touch response. Simultaneously with propagation of the interior fragrance, the outside air is filtered and thereby effectively cleaned. Air quality is also noticeably improved via ionisation.

Feel the difference

The interior of the new Audi A8 L has a whole new operating concept. Touch displays with haptic feedback replace traditional operating switches and the less cluttered look gives a more elegant impression. Intuitive handling of the instrumente ensures unique comfort, even in the back.

This is how the future feels

More comprehensive than ever, the design of the Audi A8 L’s controls follows the concept of uniformity. This is made possible by consistent use of touch displays, which reduce a wealth of functionalities to a minimum of interface. Handling these surfaces is absolutely intuitive: by tapping and swiping you navigate to the desired content. When you select a function, you also get haptic and acoustic feedback. Almost like a push-button – only just noticeably better. Many functions can also be operated entirely hands-free: for the first time, the language assistant enables operation via speech, which is not based on defined terms, but is oriented by natural dialogues.

Tried and tested is better

The Audi MMI has revolutionised user guidance. It stands for intuitive clarity and exceptional sensory quality. The new generation is also committed to these values, consistently transmitting them to the digital cosmos and at the same time surprising you with even more accurate details. For example, the ever-dynamically updated map data allows you to navigate with topographical representation and advanced 3D city models, to bring you to your destination even more precisely. Above all, and this is the next revolution, the MMI touch response can now adapt to your wishes and habits: you can personalise it according to your personal preferences, saving these settings – thus making your A8 L even more personal.

 

Exceptional comfort even in the second row

The Audi MMI has revolutionised user guidance. It stands for intuitive clarity and exceptional sensory quality. The new generation is also committed to these values, consistently transmitting them to the digital cosmos and at the same time surprising you with even more accurate details. For example, the ever-dynamically updated map data allows you to navigate with topographical representation and advanced 3D city models, to bring you to your destination even more precisely. Above all, and this is the next revolution, the MMI touch response can now adapt to your wishes and habits: you can personalise it according to your personal preferences, saving these settings – thus making your A8 L even more personal.

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